Statistical Analysis Math Speech or Presentation - 1

Measurable Analysis Math - Speech or Presentation Example A populace is characterized as the total assortment of all components of the objective gatherings (people, things or items) whose qualities are being considered (Brase and Brase 6). The populace in this exploration is the all out understudies in the subsequent semester Bachelor of Human Resources class. An example is characterized as the subset of the populace, which comprises of a bit of the populace chose for study (Brase and Brase 6). For this situation, the example in this examination is the male and female understudies with somewhat or exceptionally overweight. This is on the grounds that these overweight understudies were being drawn and recognized from the all out 100 understudies, so the 100 understudies is the set and overweight understudies is the subset of the 100 understudies. The motivation behind building the recurrence table is to show the conveyance of the rates of male, female and all out understudies with marginally or overweight into classes or interims. By developing the classes or interims, the rates in the individual classification can be fit into precisely one class. The recurrence table with the structure containing as far as possible, class limit and recurrence of male, female and all out understudies with somewhat or overweight was built with the goal for us to look at the information circulation unmistakably between the rates of male, female and all out understudies with marginally or overweight. So as to assess is there any criticalness diverse between the mean rates of male and female understudies with somewhat of overweight, two-followed t-test examination is completed at the certainty interim of 90%. The mean rates of the male understudies with somewhat or overweight is halfway slanted to the privilege in light of the fact that the mode has a lower an incentive than the middle and mean has the lower an incentive than the middle, yet for this situation, the mean is marginally higher than the middle, which thusly make the circulation mostly slanted to one side. The mean rates of the female understudies with

Applicants to the Ivy League

Applicants to the Ivy League July 16, 2012 Does it surprise you to know that applicants to the Ivy League even ones who dont earn admission to one of the eight Ivy League institutions earn more money than do students who dont apply to Ivy League colleges? It shouldnt. Students who even think of applying to the Ivy League have chutzpah. Theyve got audacity. Theyve got drive. At least the vast majority of them do even the students who have low odds of ever getting in to any of the eight schools. It shouldnt be surprising to learn that a group of students who apply to our nations finest universities do better in their careers than do students who dont apply to our nations best universities. Much of career success, after all, comes down to chutzpah! Applicants to the Ivy League, like racers in Ironman events, tend to be a self-selecting group. To give you a better understanding of this phenomenon, lets give you a similar scenario for you to analyze. Ironman races. Have you heard of the Ironman? If not, the Ironman is the most ridiculous of any triathlon. It is, in our estimation, one of the most absurd athletic feats one could ever attempt. Theres a slogan by which Ironmen live byYoure running a marathon? Thats cute. The Ironman consists of a 2.4 mile open-water swim, followed by a 112 (often uphill) bike ride, followed by a 26.2 mile marathon. The marathon is simply the closing leg of the race. The race begins at 7 AM and ends at 12 AM. A finisher who completes the race at 12:01 AM, unfortunately, is not an Ironman. To be an Ironman, that racer must finish on the same day. If successful, that racer will have their name announced (i.e., Age 34. From Colorado Springs, Colorado. Nicholas Palmer, you are an Ironman.). Anyway, what does the Ironman race have to do with our analogy, you ask? Easy. Those who even attempt to complete an Ironman are overachievers. Theyre clearly overcompensating for something! Who would do that to themselves? Who would swim, bike, and run that much? You should see the tent after the race there are hundreds of racers hooked up to IVsits nuts! The fact is that its a self-selecting pool just like the Ivy League applicant pool is a self-selecting one. People who dont think they have a shot at all of getting in tend not to apply. They tend not to sign up for Ironman races either. Some do. But they dont succeed. Anyhow, you get the idea.

Essay on Selfish Ambition Frankenstein - 1497 Words

Selfish Ambition Frankenstein Selfish Ambition? The question â€Å"What makes us who we are?† has perplexed many scholars, scientists, and theorists over the years. This is a question that we still may have not found an answer to. There are theories that people are born â€Å"good†, â€Å"evil†, and as â€Å"blank slates†, but it is hard to prove any of these theories consistently. There have been countless cases of people who have grown up in â€Å"good† homes with loving parents, yet their destiny was to inflict destruction on others. On the other hand, there have been just as many cases of people who grew up on the streets without the guidance of a parental figure, but they chose to make a bad situation into a good one by growing up to do something†¦show more content†¦Shelley continues to show how the creature was a tender, caring being for quite a while. After Victor rejected the affection and friendship offered him by his creation, completely abandoning him, the creature left Victor and went out into the world. He soon discovered that the world would not be a friendly place. Persecution, alienation, and affliction would eventually drive the creature into doing terrible things. Sir Walter Scott, a famous Scottish novelist, said: This monster, who was at first...but a harmless monster, becomes ferocious and malignant, in consequence of finding all his approaches to human society repelled with injurious violence and offensive marks of disgust. (Scott 617) The first person who had seen the creature, other than Victor, â€Å"Shrieked loudly† (Shelley 83) when he looked upon his ugly and massive frame. This was a reaction the creature got used to, and he decided he would be better off to stay out of the paths of humans. When he found the hovel near the cottage he watched over for many months, the creature still was a loving, gentile being, despite the few nasty run-ins with humans. His sincitivity showed when he marveled at nature, and cried at some of the depressing stories from ancient civilizations. His tender and caring heart showed when he looked over the family, gatheredShow MoreRelatedFrankestein and The Kite Runner1610 Words   |  6 PagesIn the novels Frankenstein by Mary Shelley and The Kite Runner by Khaled Hosseini, both protagonists; Victor Frankenstein and Amir, share similar characteristics and how their characteristics effect their lives and the lives around them. Both V. Frankenstein and Amir act as cowards in many dilemmas which affect their lives and the people they know tremendously. As well both characters are very ambitious, they use their ambition to try and reach their goals; some of which seem outrageous. Both malesRead MoreGood Intentions Destroyed in Frankenstein1536 Words   |  7 PagesIn â€Å"Frankenstein† by Mary Shelley, good intentions are destroyed by ambitious, selfish, and disrespectful behavior. Frankenstein along with the creature, although seemingly different in personalities, have many characteristics that interlock with each other creating a suspenseful plot filled with good intentions that are never fully executed. Dominance is a reoccurring theme in â€Å"Frankenstein† as both Victor Frankenstein, himself, and the creature strive to be perfect in every task they preform. AlthoughRead MoreEvil In Frankenstein Essay1201 Words   |  5 PagesAs shown in Frankenstein, by Mary Shelley people grow evil without the presence of others with whi ch they can relate. If someone feels they are alone, their actions will stray from their good intentions, and soon their intentions will not be so good either. 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Despite their selfish similarities and moments of madness, they were written both at very different times, by veryRead More Blind Ambition in Mary Shelleys Frankenstein Essay773 Words   |  4 PagesBlind Ambition in Mary Shelleys Frankenstein Mary Shelley, the renowned author of Frankenstein, explores the consequences of man and monster chasing ambition blindly. Victor Frankenstein discovered the secret that allowed him to create life. His understanding of how bodies operated and the science of human anatomy enabled him to make this discovery and apply it to the creation of his monster. Walton wished to sail to the arctic because no sailor has ever reached it. The monster was createdRead MoreShellys Frankenstein and Miltons Paradise Lost Essay1136 Words   |  5 Pages Mary Shellys Frankenstein narrates a story about a scientist, Victor Frankenstein, and his creation of a monster set apart from all worldly creatures. 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Essay on Impact of the Internet on Education - 651 Words

For the majority of people, it is difficult to imagine what life would be like without the internet. The world of education has also undergone tremendous change since the advent of the internet. It allows students to quickly obtain a vast amount of information on every subject. They also get the convenience of going to class and completing assignments, permitting them to schedule their time with great flexibility. The internet has become one of the easiest, fastest and most effective tools that can be used to explore and comprehend more about the world; however, it is not without problems. The uses of the internet by students changes their thinking patterns, distracts their attention and reduces their interpersonal skills. First of all,†¦show more content†¦Thousands of websites are distracting students from studying time. In an experiment at Cornell University, students who used internet-connected laptops during a lecture did much worse on a subsequent test than students who did not use the internet (Carr, 2010). It indicated that using the internet in class impacts students’ attention span (2010). Distractions can take attention away from learning. In fact, using the internet does not promote study efficiency, but wastes time. Furthermore, the internet damages students’ interpersonal skills. Social media and instant messaging are major communication tools for students, which lead them to have few opportunities to talk in person. Recently, a multi-functional cell phone can replace a computer with internet access. There is a study in England that found that almost forty-percent of students surveyed said they could not live without their cell phones (Birdwell, 2007). Also, nearly ten-percent of students said that using cell phones caused them to lose their relationships and jobs (2007). Besides, through online education, students cannot get face-to-face instruction from professors and also lose their chances to communicate with classmates. In conclusion, the influence of internet hangs over the world of education and creates effects on thinking patterns, concentration and the social skills of students. Under the growing trend of the digital campus, the negative effects of the internet in education can beShow MoreRelatedThe Internet Impact On Education1362 Words   |  6 PagesThe Internet fastly entered the daily life of the humankind in the 20th century. It took us less than 12 years to face the fact of its spreading all over the global, including the developing countries. It has become not only the hugest information resource in the global, yet what is more supreme the swiftest means of communication. In other hands, The Internet has brought extreme impacts to the education system worldwide in schools, colleges, universities and institutions. 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With wireless internet present in everything from department stores to restaurants, it is evident that people today need the internet just about any time of day. A smartphone would not be considered a smartphone if it lacked Internet access or social media sites. The world today is so interconnected and informed due to the efficiency of the Internet. The introduction of the Internet changed the world for the b etter with many great improvementsRead MoreHow Does Internet Affects Student Study Habits738 Words   |  3 PagesHow does the internet affects the study habits of students. Introduction In todays era internet are just around the corner. Almost all people have internet connections through the use of their mobile phones, tablets and laptops whether they are kids, teens or adult. Before, people use snail mail to send letters to others but today it’s just a one click away from the internet. For educational purposes, others usually go to the library to search for something. But, today internet has many usesRead MoreGlobal Opportunities For Education Via Online Learning Essay1026 Words   |  5 Pagesword Education One area of technological advancement that is moving us toward a more globalized system is the use of the internet for education. The technology of the internet has had a huge impact on global education, especially for people living in less-developed countries or in rural areas of more-developed countries. People who previously had little or no access to formal education can now take classes and earn advanced degrees online. The impacts of global opportunities for education via onlineRead MoreHow Public Education Affects All People870 Words   |  4 PagesWhen it comes to the American public education, we are faced with several difficulties that effects everyone. It all depends on how a person views the education concerns. Everyone wants to solve America’s education issues and it’s essential that we focus on the right things to move forward and offer better opportunities. It’s important that we first focus on how public education impacts all people. It can†™t just be what people believe to be true but how it has actually affected their learning andRead MoreThe Influence Of The Internet On Society901 Words   |  4 Pagesinfluenced my life in a positive, it would be the internet. This paper will discuss how the internet has influenced my life as well as society. If I’m going to tell you how the internet influenced my life, I will have to give you a brief history about how it all started. Today, many people think that the internet was invented in the mid 1990s, however, the internet was actually invented back in 1969 during the height of the Cold War. The internet was created because military experts and scientists

Minimalism free essay sample

James Meyers Minimalism takes the reader throughout the genesis of the avant- garde style that emerged in the 1960s that exhibits single or repeated geometric forms with emphasis on sculpture. Then on to its high period in the mid 1960s where the movement gained clarification about its tenets. Then the book culminates with the analysis of minimalism during its canonization period in the late 1960s where this American form acquired an international profile. Lastly the book looks at Minimalism towards the close of the twentieth century into the twenty-first century here artist made expansions and revisions to prior works. Art critics that witnessed the inception of the new works saw need for a new vocabulary to apply critique to Minimalism. This early period in the movement gave rise to a growing critical art debate scene that resulted from the development of the commercial art magazine and an expanding art market . We will write a custom essay sample on Minimalism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Donald Judd was more prominently known for his writing in the early 1960s than being an artist himself. His clarity and consistency won him acclaim as a critic and he became an important player in Minimalism . The publication of Judds 1966 essay Specific Objects marked the polarization of Minimalisms preference for painting to the three dimensional object . Some of the hallmarks of Minimal art are pieces that exhibit straight clean lines, industrially produced components, whose subject matter alludes to nothing beyond its appearance. Throughout this paper this I will examine if three-dimensional Minimalist pieces gained more prominence over their painting counterparts like Meyer suggested. Frank Stellas 1959 Black Paintings stand at the inception of Minimalism. This mural scale paint on canvas piece turned away from he conventions of the previous generations in regards to brushwork. However this piece did retain some conventions of abstract expressionism with its subject matter . Robert Rauschenberg s 1951-68 White Painting are a series of monochromes that follow suit with the Minimalist aesthetic. Ralph Humphreys 1954 Untitled oil on canvas appealed to minimalist interest in the basic abstract forms. Stellas early work was extremely influential to the Minimalist generation because of his material surfaces and clarification of process which all signaled development t. Donald Judd erceived Stellas works as the last painting that could be made because the Black and Aluminum series rendered illusion and handmadeness pass © . This comment and ideas similar to these lead to the prominence of three dimensional fgures and works that included industrial pieces. Dan Flavins 1959 painting relief Apollinaire Wounded incorporated found objects, which included crushed cans, executed in thick paint applied to masonite . This work seems to be a step into the three dimensional direction. Flavin, Le Witt and Truitt are some Minimalist that bring the hree dimensional structure to prominence in the early to mid 1960s with pieces like Anne Truitts 1962 Southern Elergy and, Sol Le Witts 1962 Wall Structure. In Judds 1965 Specific Objects he describes a new class of artwork that is much different than the traditional painting or sculpture, simply because it resides in the real space, the spectators space. The piece that lives in real space gets rid of the problem of illusion. Judd deems real space more powerful than pictorial space thus implying that three-dimensional works employ a more powertul medium. Do Judd was an influential artist during the Minimalism period. He came to prominence because of his writing style that brought clarity to a new movement that proved difficult to critique in its beginning stages. His ideas proved to be revolutionary and helped Minimalism to progress to what its known as today. In the beginning of this paper I set out to find if Judds Specific Objects essay did in fact change the favor of Minimalist from painting to three-dimensional structure. In my opinion I would say yes, Judds powerful voice did influence the Minimalist community to favor rogression in this movement. I wouldnt say that at the release of the essay, Minimalist every where dropped their paint brushes and started building outward, but Judd understood the natural progression of Minimalism. There are quite a few pieces that has exhibit this change toward the three dimensional as early as 1962, before Specific Objects came to prominence, Judd Just happened to have his finger on the pulse of the next phase of Minimalism.

Plains, Games, and Automobiles free essay sample

Plains, games, and automobiles; the infamous group of three that turned me into a thug. It was a warm summer day, and I was a child. Yet the beautiful weather belied the activities on King Edward’s Way, where pure evil was taking place. The terrible men were decimating the field that I played in. My friend, Isaiah, and I watched the destruction take place, letting the rage fill our prepubescent bodies. Every day, we would run up to the field beyond our street. Giant mounds of dirt stretched miles into the sky. We loved those mountains, and they loved us. We climbed them, running from ninjas one day, catching Pokemon the next. They offered to us a crucial setting in forming classic childhood memories. And the men were tearing them down. Granted, it was pretty thick of me to not realize that the piles of dirt were, in fact, not fun hills, and that they were just physical evidence of a transition from a field to houses. We will write a custom essay sample on Plains, Games, and Automobiles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But, to a child, everything is a game, and that’s how it should be. Being the vigilantes that we were, Isaiah and I decided that it was time to dole out justice. We saw these men as monsters, whose life goal was to destroy our home. So we sent them a message. Isaiah came over to my house on our D-Day. It was time for this war to end. I called out to my mother, telling her that we were going to play Pokemon at the top of the hill. She bought it. The perfect vice. Didn’t suspect a thing. We marched up to the battleground and looked over the plains. A solemn wind kicked up some dirt, but otherwise, it was all quiet. Cars zoomed by on the perpendicular road. These witnesses would be our biggest problem. In the stealthiest fashion possible, we crawled down the hill. We came to a cement cylinder and dove inside. There was no turning back. We had no idea what to do now. Our innocence was dawning on us; could two kids really bring down an entire mob? However, the innocence was also our best asset; nobody expects the children. Towards the end of the field, a large truck was parked with no one inside. That would do. We ran our hands over the dirty exterior of the tank. It was covered with the blood of our homeland, muddy spots acting as battle scars. Our rage increased, but we kept calm. If we blew it now, that could lead to serious trouble. Our parents might even find out. After moments of searching, I found a chink in the armor. Two orange circles on the back of the truck covered the lightbulbs that lit up for the brakes. Without those, we realized that the truck would almost certainly be pulled over, which would be a victory on all counts. Isaiah watched the traffic, looking for a break. I waited, rock in hand, ready to deliver that lethal blow. He gave the signal. Suddenly, I panicked. Was this really my fate? To go down in history like Al Capone, surrendering my life of potential to one of gangsterism and thuggishness? But alas, in order to defend my homeland, sacrifices had to be made. I willed myself to let go of that childish reputation and slammed the rock into the brake light cover. The rock struck the plastic and broke it immediately. It fell to the ground, raining bits and pieces of victory. I was ready to stop there, but my mind was not my own. I struck again, smashing the light bulb. The brake light was out, but I wanted more. I did the same for the other light, smashing and smashing until Isaiah pulled me away from my victim. I was like a boxer, punching my opponent, getting my gloves on him in any way possible until I was forcibly removed. Then I saw the danger. A car pulled into our field. I dropped the rock, but there was dirt on my hands. It drove up next to us. A man rolled down the window and asked who we were. I did the talking; I was the leader of this gang. I told him who we were, puffing out my chest, both for size and in an effort to hide the massive thumping of my nervous heart. He asked why we were here. Being the masterful improviser that I am, I told him that we were collecting rocks. His skeptical face showed how little he believed me. However, in absence of truly incriminating evidence, he let us go, sending us on our way. We sprinted back to my house, hearts going faster than our little legs could take us. We had done it. The industrial giant was finished. Justice had prevailed once and for all. Of course, in retrospect, our efforts were futile. They built a bunch of houses and apartments, and we lost our field. We never were caught by our parents or anyone else, but the guilt of my crime has stuck with me to this day. To put it frankly, I was stupid. But I managed to turn my life around from my career of crime, and now, here I am. Without the story of the Harrisonburg plains, the games we played there, and the automobile that turned me into a criminal, I would not be the person that I am today.

Apple Computer Inc. Marketing

Apple Computer Inc. Marketing Industry background Essentially, international trade is often a characteristic of the computer industry, rather than a mere contributing factor (Bardhan, Jaffee Kroll, 2004). Currently, even the smallest businesses have become active in marketing their products or services internationally. Personal computing has emerged to be the most important contributing factor to overseas labor employment due to production costs.Advertising We will write a custom report sample on Apple Computer Inc. Marketing specifically for you for only $16.05 $11/page Learn More The continued increase in productivity within the computing industry is steered by the continued advancements in technology. Efficiency and other achievements result from the ever changing technology for the better. Among the major product lines in the electronic industry are the computers which also form the core products of the electronic companies. However, Apple’s computers have lost significant de mand due to the limitations the company experiences from complementary products. Hewlett-Packard and Dell have continued to dominate the computer market with their products having a higher demand than other competitors. Compared to Apple, firms like Dell and HP are substantially bigger and provide substitute products which attract many consumers due to their compatibility. Sony, Samsung and LG have focused more on consumer electronics such as televisions, digital cameras, mobile phones, gaming consoles, DVD players and digital speakers. Company background Previously known as Apple Computer Inc, Apple store is a global company that produces computers, software and consumer electronics. Its major products are personal computers, iPhone, iPod, iPad and iTune Store. The company was established in 1976 by two electronic engineers, Wozniak and Jobs, who released the first computer called Apple 1. Since then, Apple store has dominated the personal computer market through innovative product s such as the Power Mac and Macintosh, but encountered marketing problems in the 90s. Through Steve Jobs, the firm seeded innovative technologies that led to the introduction of new products such as the iPhone, iPad and iTune music store. The company became the new market leader in consumer electronics with the latest success coming from a range of products including the iPod Touch, iTunes, the iPhone, and the iPad (Apple Inc., 2011). Presently, the company is the global leader in technology with revenue of $60 billion after overtaking Microsoft in terms of market capitalization in 2010.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Sony was founded as a telecommunication engineering company by Akio, Masaru and Tamon in 1946 (Dogruer et al, 2001, p.4). The firm immediately adopted transistor technology to produce radios, home video recorders and microphones. Due to pressures fr om competition, Sony diversified beyond consumer electronics and started producing computer chips and computer peripherals. Later, the company entered the gaming machines after Nintendo became very successful in the industry. Due to rapid growth through mergers, Sony expanded to other major markets for consumer electronics such as Europe and America. So far, the company has focused on consumer electronics and in particular televisions, digital cameras and game machines. The company is also a major producer of personal computers and computer microchips. Product overview There are four major product segments that defines Sony’s portfolio. They include electronics, games, computers and pictures (Tang, Misra Shanholt, 2012, pp.16-18). The electronic product line consists of products like audio electronics, digital cameras, televisions and speakers. In this line, advanced technologies like Blu-ray and LCD technologies are the key differentiating factors. The games product line co nsists solely of the Play stations which are differentiated through enhanced technology that allow for superior graphics and increased computation power. The pictures category involves movies while the computer segment includes PCs, computer peripherals and computer microchips. Apple’s product and services segments involve a wide portfolio of Smartphone, personal computers, music store, book leaders and other applications. The key products and services include iPhone, iPad, iPod, Mac, software applications, televisions, iCloud, iOS and Mac OS (operating systems) as well as a variety of services, accessories and support services (USSEC, 2011, p.1). In addition, Apple tenders moderator products for instance iPhones, iPads, iPods, Mac and attuned merchandises as well as PC appliances, imprinter, amplifiers, storage devises and supercomputer peripherals. The firm also offers digital content and applications via the App Store, iBook Store, iTune Store and Mac App Store. Strategic marketing Strategic marketing is a process that allows a business to focus its limited resources on the greatest opportunities in order to achieve sustainable competitive advantages and thus increase sales (Baker, 2008). The focus of Sony strategy is to ensure that its products are of high quality and develop profitable and long-term loyalty with customers.Advertising We will write a custom report sample on Apple Computer Inc. Marketing specifically for you for only $16.05 $11/page Learn More The corporate marketing strategy of the firm is to build awareness before launching a product. International market success depends on standardization/adaptation to local markets. Sonny standardized its products by manufacturing Japanese electronics and adapted local promotions campaigns to build awareness. Apple uses Apple brand as the competitive strength in the highly competitive market such as the PC industry with its Macintosh computers and associated software. Th e product strategy is to develop innovative products in line with a ‘digital hub’ strategy such that the firm’s products work as digital hub for other devices (Apple Inc.). The branding approach puts emphasis on sentiments such that the brand is about thoughts, routine, novelty, enthusiasm, dreams, autonomy and desires. Macro-environmental analysis Rivalry between competitors While an industry characterized by few large manufacturers and very expensive products hunts a niche audience, the evolution of personal computers has caused an explosion in the industry which currently includes dozens of companies pursuing millions of consumers across the globe. Due to the use of electronic equipments in day to day lives, the equipments are becoming more of commodities (Sony Corporation, 2010). For most consumers, economy is more important than performance specifications. This has forced many manufacturers to pursue best-cost and low-cost provider strategies. The companies in the middle range compete for consumers by offering various options at varying prices. The similarity of electronic products because of industry standard setting leads to competition in prices that squeeze margins and drive prices down. Moreover, technological development presents increased competition on the industry. Electronic products are becoming more and more sophisticated, efficient with less energy consumption. To hasten the situation, industry leaders like Apple, Sony, Microsoft and Nintendo have always kept to this pace. Supplier power Suppliers have significant influence over the manufacturers of electronic equipments. While many standards in the industry are open and made by collaborative or independent bodies like IEE, manufacturers also depend on standards owned privately. Often, the technology requires entrance or must be licensed to a paid-membership group. Additionally, the virtual concentration of suppliers puts some pressure on competitors.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For personal computers, Sony outsources central processing units from Intel. Thus, incompatibility in design does not allow the company to switch to other suppliers. However, microchip manufacturers are not present in computer manufacturing business and hence rely on computer manufacturers for their business. As a result discounts are placed on exclusivity agreements and bulk purchasing thus lessening some pressure from suppliers. Buyer power As in all businesses, customers have the last say and apply considerable leverage over manufacturers. The various buyers with many but differing needs impact manufacturers of electronics directly since they must react and adapt by offering extensive product-lines. The notable characteristic between power user looking for the ‘greatest and latest’ and average user needing a product which is ‘just good enough’ presents an obstacle to manufacturers focusing on tapping the many customers possible. Manufacturers benefit fro m the wide use and acceptance of electronic products causing high demand for the products. Brand loyalty and proprietary systems are used to maintain customers. Threat of potential entrants Many avenues through which new entrants can enter the electronic market exist; however several hindrances may prevent the entrance. The current market is characterized by well entrenched players who have significant brand loyalty and recognition including Sony, Microsoft, Apple, Samsung and LG among others (Sony Corporation, 2010). Thus developing a successful brand in the presence of such players is difficult. They also keep costs down and dominate with economies of scale that cannot be achieved easily by a new entrant unless a substantial capital is invested. Despite these obstacles, new entrants may still come from newly instituted lean organizations which depend on third party OEM (original equipment manufacturers) for production. This trend is increasing in popularity bringing companies such as Acer Inc. into competition with industry giants. Threat of substitutes The technology sector has substantially grown with the introduction of alternatives such as televisions, game consoles, Smartphone, virtual music stores and personal computers. There are now feature-rich smart phones and PDAs in an average living room. Such developments have resulted in consumers focusing their â€Å"technology money† away from computers, televisions, radios and game consoles. However, despite the focus it is not likely that smart phones will diminish the importance of other products significantly. The only thing that the substitutes have influenced is elimination of monopoly in the electronic market. Micro-environmental analysis Apple and Sony are leaders in the electronic industry but market their products in the same markets. The firms are probably influenced by the same micro-environmental factors. They are expected to respond to the dynamics of both individualistic cultures of the west and collective cultures of the east. This is probably achieved by creating organizational cultures that support both team work and individual efforts in the respective areas of operations. As the firms become increasingly global, Du Plessis and Beaver (2008) insist on the need to develop an effective International Human Resource Management (IHRM) in order to respond to labor sourcing and expatriation issues. Consumers are also becoming more sensitive to prices and quality hence compelling Apple and Sony to be more responsive through effective quality control systems. Involvement in Corporate Social Responsibility (CSR) is also a strategy that Apple and Sony are using to improve their relationship with consumers. SWOT analysis Sony SWOT analysis Strength Mature value chain Strong brand name Intellectual property holding Weaknesses Weak financials Lack of focus Conservative management Opportunities New Chief Executive Officer Economic recovery Industry integration Threats Stiff competition Macro-economic factors Partnership Apple SWOT analysis Strengths Global presence Strong brand image Synergistic portfolio Strong media content Weaknesses Low returns Labor issues Dependency for key components Opportunities Wireless product New digital platform MP3 player market Threats Strong competition Slow Euro-zone economy Lawsuits Market segmentation Sony Corporation segments its market in three divisions namely the consumer, professional and devices segment, networked products and services segment and financial services segment. Televisions lead in the first segments while game and PCs lead in the second segment. Sony Corporation has also segmented its markets according to geographic regions. These regions include Europe, America, Asian-Pacific, Africa and Latin America. For the Asian-Pacific, European and American markets, the firm markets its major product categories including household electronics, computer hardware and software, computer micr ochips, mobile phones and gaming consoles. For the rest of the markets, the firm markets only its household electronic goods and computer hardware. For several years, Apple has identified four major segments within its customer profile including business, education, creative professionals and high-end consumers. At the turn of the millennium, the company’s core product strengths were in the product segments of Computer Aided Design (CAD) and Desktop Publishing (DTP) (Ashcroft, 2011, p.5). By the end of 2010, the situation turned upside down. The core product strengths were now the Personal computers, Smartphone, book readers, iTune store and applications. Market segments widened to include households, celebrities and sports fanatics. All these segments are continuously pursuing whatever information technology offers to their careers and lifestyles. Target markets Apple store sell its products to a wider range of markets and across many parts of the world. The company uses ret ail stores and online sites, to offer its goods and third party goods to the consumer and business segments. Apple has invested in programs that promote reseller sales such as the ASCP which focuses on certain reseller locations and APRP which provide expertise in products and customer service (USSEC, 2009). In addition, the company offers its computer products in the government, business and creative markets within its locations. The markets are particularly crucial to third party developers of computer applications and hardware that are compatible with Apple’s computers. The superior expansion and computing performance of Apple products are the major attractions for consumers within this market. Moreover, Apple offers its computer products to customers in scientific market as well as information technology markets. Positioning strategy Through product differentiation, Sony is positioned as the most convenient, quality-focused, value-added and technological producer of consu mer electronics goods. The focus of Sony strategy is to ensure that its products are of high quality and develop profitable and long-term loyalty with customers. Indeed, this positioning strategy has enabled the company to sell its products at premium prices even in primitive markets in Africa. The corporate marketing strategy of Sony is to build awareness before launching a product. International market success depends on adaptation to local markets. Sonny standardized its products by manufacturing Japanese electronics and adapted local promotions campaigns to build awareness. The success of Apple Company has been credited to its effort in innovating new products. In fact, while many companies experienced decreased revenues during the depression period, Apple continued to increase its revenues throughout. Up to date, the company has invested generously in innovative development of its products. Apple has continually put innovation ahead of all its plans and strategies. This can be witnessed in the current wave of touch screen technology in most of its devices. They have come up with not only iPhones, iPods and iPads with touch screens, but laptops with no keyboards (Apple Inc.). These laptops use a very unique technology in which a user can complete computer tasks like printing or typing with just a few spins of a disc. However, this is not the only new innovation; just recently the company released the world thinnest laptop challenging all of its competitors. The Macbook Air is so thin that it can fit inside an envelope. For the last several years, the company has surprised the market with new innovations starting from its iPhone, iPad, ipod, laptops, desktops, iTunes, and the recent Macbook. This is a clear indication that innovation is the core positioning strategy for Apple. Recommendation The changing consumer trends and market shifts are requiring many companies to institute strategies that will respond to these dynamics and ensure that the firms achiev e competitive advantages. Among the trickiest industry is the electronic industry which is characterized by big firms that are swift in responding to the marketing changes. In this industry, Apple Inc. and Sony Corporation can only adopt the best-cost strategy to increase their competitive advantages since consumers are increasingly becoming price sensitive and many competitors are pursuing low-cost strategies. This strategy demands the integration of developmental and marketing plans which focus on the best value while reducing the prices of products. Within this strategy, the firms should retool their products to attract a wider range of consumer segments while maintaining low prices for the majority low income earners. Avoiding unexpected risks such as those from natural calamities is important. Therefore, the firms should include stakeholders such as OEM partners to distribute the impacts caused by such calamities. But the best way for the companies to position themselves better in the marketplace is to stay ahead in terms of price and quality. Reference List Apple Inc, The new, faster MacBook Air. Web. Ashcroft, J 2011, Apple Inc. The case study 2000-2010. Web. Baker, M 2008, The Strategic marketing plan. Cambridge Strategic Publications Limited, London. Bardhan, A, Jaffee, D Kroll C 2004, Globalization and a high-tech economy: California, the United States and beyond. Springer, New York. Dogruer, B, Ferzly, M, Nguyen, H, Roach, D Ward, R 2001, Report on Sony Corporation. Web. Du Plessis, A J Beaver, B 2008, â€Å"The changing role of human resource managers for international assignments.† International Review of Business Research Papers, vol.4 no.5, pp.166-181. Sony Corporation 2010, Annual Report 2009. Web. Tang, H, Misra, R Shanholt, E 2012, Sony Corporation. Web. USSEC 2009, Form 10-K: Apple Inc. Web. USSEC 2011, Form 10-K. Web.